Mopro Blog

Featured Post: Make a Winning First Impression Online

First impressions matter. Here are five tips for how to impress people with your online presence from the start.

Jan
05

How to Freshen up Your Site for the New Year

By Brianne Slabach

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There’s no better time than the new year to freshen up your site’s content. If you’re sick of the same old, you can bet your visitors will be too. It’s time to brush the dust off your website. Start the year strong and make sure you’re ready to convert in 2020 with these tips.



Start with a QC.


Step one is looking at your website with fresh eyes. Chances are you haven’t read every word or checked all your pages in a while, so start there. Be on the lookout for content that sounds stale, broken links, old images, etc. And make sure all your business info is up-to-date: contact information, hours, logos, etc. Bonus points for checking this on your social media...

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Sep
17

How to Keep Your Website’s Content Fresh

By Kathleen Montecillo
keywords, SEO, blogging, video, content

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Your site is live! So you’re done forever, right? Not quite. Your website might be online, but you shouldn’t stop there. It’s important to keep updating your site with fresh content. And it’s simpler than it looks — even minor changes can have big benefits. Example #1? Search engines love fresh content that shows your site is up to date. Here are some ways to keep your site’s content fresh and help you stay ahead of the competition.

Update your text.

It’s a super great way to keep your content fresh and it’s often overlooked. No one wants to read the same stale text over and over again, so remember to switch it up. Edit your CTA to make it more ...

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May
31

Your Guide to Creating Visual Content that Captivates

By Kathleen Montecillo
social media, videos, visual content, photography, typography

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Social media has come a long way since the early days, and it continues to evolve today. One major change: It’s becoming more and more difficult to stand out and get your message across. If you want to catch your audience’s attention, posting visual content is the way to do it. Don’t know where to start? Here are some simple tips that will help you make your content count.

Don’t sacrifice on quality.

It’s the most basic tip for creating visual content that works: make it look good, really good. Make sure all of your photos and graphics are high-resolution. Posting a poor quality photo doesn’t create the best image for your brand — people might assume ...

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May
17

The Little Secret to Creating Content That Makes a Big Impact

By Kathleen Montecillo
social media, blogging, content marketing, video marketing

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If you’ve tried content marketing, you know this: It sure takes a lot of time. Since blog posts don’t write themselves, it’s important to remember one trick to getting the most out of every piece of content you invest in: Make it evergreen. Evergreen content is fact-based and timeless so it stays relevant. That means you can share it today, in a few months, or a year from now, and people will still find it helpful.

Why should you invest in evergreen content?

It’s simple: creating and sharing content increases your reach online. Updating your blog with new, high-quality content tells search engines your site has stuff people want to see, which is great for your SEO. And ...

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Nov
29

6 Must-Do’s When Using Stock Photos on Your Site

By Kathleen Montecillo
photography, stock photos, branding

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The photos on your site matter A LOT, and that’s because images are powerful. They capture attention, make connections, and communicate a bunch about your brand. Using stock photos is a convenient alternative to custom professional photography, but stock photos are tricky — bad ones can hurt your brand’s image, and trust us, there are a lot of duds out there. But we’re here to help. Here are six must-do’s if you’re using stock photography on your site.

1. Choose relevant images.

It’s important to use space on your site wisely. That means there’s no room for photos that aren’t related to your business. And if someone visits your site and see...

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Aug
01

A Quick Guide to Writing Value Props That Convert

By Kathleen Montecillo
tips, conversion, value props

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The value propositions on your website are extremely important tools that help convert visitors into customers. A value prop states how your product or service benefits a customer and promises specific values your business delivers on. When prominently displayed on your site, a value prop gives potential customers reasons why they should buy from you. Because when it comes down to it, people are interested in what your business can do for them. Here are the steps for creating a value proposition that shows your audience why they’ll love being your customer.

1. Research your audience.

The first step for writing a value prop: make sure you understand who you’re talking to. Research ...

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Jun
28

5 Tips for Creating CTAs That Convert

By Kathleen Montecillo
CTA, website, call to action, conversions

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Not sure what a CTA is? Chances are you click them all the time without even realizing it. CTA stands for “call-to-action” and calls-to-action are instructions that motivate a visitor to your site to do something. Call now, sign up, learn more — these are all CTAs, and they’re great for converting visitors into customers. But some are better at converting than others, and that’s why we’ve nailed down what the best ones have in common. Here are five tips to help you get the most action out of your CTAs.

1. Use the right words.

The most important part of a CTA? The words. Above everything else, your CTA needs to be clear, concise, and relevant. Visitors should...

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Jun
13

5 Reasons Why You Need Video on Your Site

By Kathleen Montecillo
website, SEO, video

Adding video to your site can make it the real deal online. Here are the five ways video improves your online presence.

May
16

HD video takes your site to the next level. Here’s how.

By Kathleen Montecillo
tips, HD, SEO, video

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Studies show that one minute of video is equivalent to 1.8 million words — so we can all agree videos are some pretty powerful things. It’s why adding video to your site can help you with messaging in a way words and photos just can’t. Most people would prefer to watch a video about your company rather than read about it — and studies predict that video’s popularity will continue to increase in coming years. Here are five ways adding HD video to your site can take your online presence up a few (big) notches.

1. Search engines dig videos.

Search engine algorithms are designed to bring users the best possible results. Having organic content like videos on your site ...

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Mar
24

5 Tips for Writing Website Copy That Converts

By Kathleen Montecillo
copy, writing, website
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We totally get it ­­— just like writing about yourself, writing about your business can be tough. Between writing copy that will capture attention and trying to keep things short and simple, we understand how it can be intimidating. That’s why we put together this list of the five most important things to keep in mind when you write for your website.

1. Make it brief.

Not only does a text-heavy webpage look boring, but if a visitor isn’t able to skim your copy and learn what they want to know fast, they’ll lose interest. Prioritize the important stuff. Keep your copy brief and your sentences short. Don’t write just one draft — go back and edit your...

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Analytics

9

Design

21

Email Marketing

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3

Blogging

5

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20

Social Media

57

Digital Marketing

29